AI-powered data integration platform Windsor.ai joins team.blue

Founded in 2017 by Niklas Kolster, Windsor.ai has grown to a team of 30 highly qualified professionals and established itself as a trusted partner for businesses seeking enterprise-grade data integration at accessible pricing, currently serving more than 5,000 customers across 120 countries.  

The platform allows businesses to unify marketing data across more than 325 sources and 15+ destinations, including Looker Studio, Power BI, Google Sheets, and major cloud data warehouses, into a single view. Windsor.ai’s multi touch attribution and no code data pipeline connectors (ELT / ETL) help SMBs optimise their marketing spend, maximise performance, and significantly reduce manual reporting, while strong API and white label capabilities support seamless integration into existing workflows.  

Within the team.blue ecosystem, Windsor.ai acts as a marketing data accelerator, simplifying data warehouse onboarding while complementing existing marketing technology stacks. This allows team.blue customers to enrich their marketing analytics with unified data from across their entire digital presence, spanning paid advertising, email campaigns, and website analytics. Windsor.ai customers benefit from access to broader digital marketing capabilities within the team.blue network, supporting the development of more advanced and innovative attribution use cases. 

By joining the team.blue ecosystem, Windsor.ai will gain access to ca. 3.3 million customers across more than 22 European markets, significantly expanding its reach among SMBs. team.blue becomes a strategic partner alongside the existing shareholders, with Windsor.ai’s current management team continuing to lead day-to-day operations and drive the company’s next phase of growth. Furthermore, team.blue will support Windsor.ai through enhanced product development, expanded go-to-market capabilities, and broader channel access.

No further details about this transaction will be made available.

Press contacts 

• team.blue: Gaia Zampaglione (gaia.zampaglione@team.blue) 

• Windsor.ai: Mary Rybalchenko (mary@windsor.ai)

About Windsor.ai 

Windsor.ai is a leading AI-powered data integration and marketing attribution platform that helps businesses automate their data aggregation processes while providing actionable insights. The platform supports over 325 data sources and 15+ destinations, making it the ideal solution for businesses seeking to unify their marketing data across multiple channels. With more than 5,000 customers across 120 countries, Windsor.ai simplifies the complex landscape of marketing data integration for SMBs, agencies, and enterprises.