team.blue strengthens its e-commerce position with the strategic acquisition of Shoptet

team.blue is proud to announce the acquisition of Shoptet, one of the largest, fast-growing and most appreciated European e-commerce platforms for creating and managing online stores. 

This strategic transaction, marking the 8th acquisition completed by team.blue in 2025, significantly reinforces the group's proposition in the European e-commerce segment and expands its footprint with leading positions in Central and Eastern Europe (CEE). Moreover, it enhances team.blue’s ability to help businesses manage their online operations across multiple channels, offering some of the most advanced digital solutions available on the market. 

Founded in 2009 in Prague, Shoptet specialises in comprehensive cloud-based commerce enablement solutions. With fast-growing revenues currently well exceeding €30M and a team of more than 300 experts, Shoptet has a proven track record of creating and delivering top-notch merchant solutions that address critical needs across the entire merchant value chain: from shop building and payments facilitation to logistics and digital advertising. This breadth of offering, combined with Shoptet’s ability to attract established brands, has driven its expansion also into the enterprise segment through Shoptet Premium, an innovative and robust platform available to larger business customers.  

With a customer satisfaction score above 90%, Shoptet is today recognised as the most intuitive and trusted European shop builder solution. It enables businesses to grow competitively while adapting to local needs, a mission fully aligned with team.blue’s purpose of helping customers succeed in their digital journeys.  

By joining the team.blue group, Shoptet will become part of a European brand ecosystem serving more than 3.3 million SMBs across 22 European countries and supported by over 3,600 professionals, opening significant opportunities for future growth and collaboration. team.blue will support Shoptet’s strategic ambitions, fostering product innovation and enabling continuous expansion to strengthen its leadership in the e-commerce sector. Working alongside Shoptet’s current management team, team.blue will bring strong engagement and additional enthusiasm to further grow within the team.blue ecosystem.

Gaia Zampaglione - gaia.zampaglione@team.blue

Shoptet is one of the largest European platforms for creating and managing online stores, with revenues exceeding €30M and a team of more than 300 experts. They share the same vision as team.blue, to make online business simpler.