team.blue brand Kolsquare expands its reach to Nordics via the acquisition of Woomio
Kolsquare, who joined team.blue in October 2024, announces the acquisition of Woomio, a Danish Influencer Marketing player, whose software connects marketeers and agencies with the tools necessary to discover influencers, predict campaigns and measure ROI.
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Founded in Copenhagen in 2014 by Zeth Edwardsen and Torsten Petersen, Woomio is an end-to-end software solution enabling businesses to drive successful creator programs. The company serves over 300 successful agencies and brands in 16 countries with a strong focus on the Nordics (Denmark, Norway, Sweden and Finland).
Kolsquare is Europe’s leading Influencer Marketing platform, connecting customers with a global community of influencers on platforms like Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat. The company was founded in 2018 by CEO, Quentin Bordage, and has been rapidly scaling its presence across Europe. After dominating the French market, it has since expanded to Germany and Spain in 2023, and most recently in 2024 to Italy and the UK.
With the acquisition of Woomio, Kolsquare will continue their expansion across the Nordics to further consolidate their position as European market leader. Torsten and Zeth will stay on board to further grow Kolsquare's position in the Nordics with the Woomio team. Customers and partners of Woomio will continue using the product until early 2025, when they will be migrated to the Kolsquare platform.
This transaction confirms team.blue's commitment to expand the geographical reach of their SaaS (Software as a Service) brands as it seeks to become the most trusted digital services group in Europe.
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This acquisition marks an exciting new chapter as we join forces with Kolsquare. As the founders of Woomio, it’s inspiring to see our work being recognized as a perfect complement to Kolsquare’s exceptional product and top-tier team. Together, we’re combining the unique strengths of both companies to deliver even more value to our customers and redefine the future of influencer marketing. We’re eager to start this new journey and make an even bigger impact in the nordics and beyond.
Zeth Edwardsen, Co-Founder and CEO Woomio
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We are delighted that Woomio is becoming a part of Kolsquare, providing us with strong exposure to the rapidly growing Influencer Marketing space in the Nordics where we had a limited focus since our launch. We were really impressed by the quality of Woomio’s product, their impressive client portfolio of inspiring brands and agencies, but also by the team that has been doing an incredible job in the region for years. This transaction is an important step in our mission to empower tomorrow's brands, wherever they are, with the superpowers of influence
Quentin Bordage, CEO Kolsquare
No further details about this transaction will be made available. For more information about this press release, please contact press@team.blue.
Woomio is an influencer marketing software that gives brands, agencies and influencers detailed insights into the data that builds a strong basis for their collaborations. The tool also helps businesses automate, predict, and create value beyond earnings in all their influencer marketing activities such as campaigns and workflows. Woomio was founded in 2014 by Zeth Edwardsen and Torsten Petersen.
About Kolsquare
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat.
Since October 2024, Kolsquare has become part of team.blue, a leading digital enabler for businesses and entrepreneurs across Europe. team.blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.
