team.blue announces a key investment in Kolsquare, the leading influencer marketing platform in Europe. Kolsquare – an innovative B Corp certified company – connects agencies and brands with influencers (Key Opinion Leaders: KOLs) to help them target customers on social media and reach their full potential. This transaction represents a further step in team.blue’s expansion into the SaaS (Software as a Service) arena as it seeks to become the most trusted digital services group in Europe.
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Kolsquare was founded in Paris, France in 2018 by CEO Quentin Bordage. Today, the company boasts a highly experienced team of over 50 employees, including some of the top experts in the Influencer Marketing industry.
Kolsquare has a data-driven solution that allows brands to scale their Influencer Marketing strategies and implement authentic partnerships with KOLs. Its technology enables marketing professionals to easily identify the best Content Creator profiles within an extensive network of profiles across all key social networks (including Instagram, TikTok, YouTube, Facebook, Snapchat and X / Twitter), spanning currently over 180 countries. The all-in-one platform comes with sophisticated analytics and a seamless user interface, allowing users to precisely filter content and audiences, and manage all aspects of an Influencer Marketing Campaign, from outreach to reporting, all within the same ecosystem. Kolsquare even provides a social listening module that allows brands to benchmark their performance against their main competitors.
Kolsquare has built a thriving global community of Influencer Marketing experts, and offers Europe’s top performing brands & agencies the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships.
Kolsquare has scaled quickly across Europe and now operates in France, Germany, Spain, Italy and the UK with an intention to continue international expansion throughout the European continent and beyond. By leveraging team.blue’s capabilities and a franchise of 3.3 million SMB customers and 30k agencies, Kolsquare will have the opportunity to accelerate its growth across product development, marketing, and gain access to various channels. team.blue will also support Kolsquare's strategic acquisition ambitions, further fuelling the company's impressive track record of outstanding profitable growth.
Following the recently announced acquisition of Metricool, Kolsquare is the second strategic acquisition within team.blue’s newly created Social Media Marketing cluster, with both brands expected to continue to operate autonomously. Kolsquare offers a crucial next step to help businesses reach new customers and find success online, in line with team.blue’s ultimate purpose of helping customers succeed in their digital journeys. Kolsquare’s genuine social responsibility commitment as a B Corp also neatly aligns with team.blue’s focus on sustainability, promising a great fit as the company joins the group.
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We are delighted that Kolsquare is becoming a part of the team.blue ecosystem, providing us with strong exposure to the rapidly growing Influencer Marketing space. Designed with simplicity and intuitive user experience in mind, Kolsquare is the ideal platform for our customers to help drive online success across all Social Media networks, maximizing their marketing ROI’s while saving valuable time and energy. This transaction is an important step in our continued commitment to transforming team.blue into a one-stop shop for SMBs and agencies to grow their businesses online.
Claudio Corbetta, CEO team.blue
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Joining team.blue group is a major step for Kolsquare in our path to becoming the leading Influencer Marketing technology in the world. As a Benefit Company, I also see it as a catalyst for driving positive change at a larger scale than what we managed to do so far on stand alone. One of the largest private tech companies in Europe, team.blue’s culture of innovation and excellence will contribute to creating more value for our clients, and significantly reinforce the achievement of our mission: empowering tomorrow's brands with the superpowers of influence. We are very much looking forward to the coming period.
Quentin Bordage, Founder and CEO Kolsquare
About Kolsquare
Kolsquare is Europe’s leading Influencer Marketing platform, offering a data-driven solution that empowers brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators. Kolsquare’s advanced technology helps marketing professionals seamlessly identify the best content creators by filtering their content and audience, while also enabling them to build, manage, and optimize campaigns from start to finish. This includes measuring results and benchmarking performance against competitors. With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of customers—including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, and Hermès—by leveraging the latest Big Data, AI, and Machine Learning technologies. Our platform taps into an extensive network of KOLs with more than 5,000 followers across 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube, and Snapchat. As a Certified B Corporation, Kolsquare leads the way in promoting Responsible Influence, championing transparency, ethical practices, and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare has become part of team.blue, a leading digital enabler for businesses and entrepreneurs across Europe. team.blue brings together over 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, application solutions and social media.
No further details about this transaction will be made available.
