brand Leadinfo acquires Futy to help SMEs to convert more leads on their websites

Leadinfo announces the acquisition of Futy (, a Dutch SaaS startup whose software converts website visitors into customers using bots & widget templates. 

Leadinfo / Futy
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Leadinfo / Futy

Founded in 2020 by Guus Kolk, Emiel Kolk and Ghislaine Botden, Futy uses leadbots - chatbot-like applications - to convert website visitors into leads. The leadbots request vital information via WhatsApp and video calls and then pass it to the correct department or contact person within the organisation. This automated approach allows businesses to generate many times more leads than traditional methods. 


Leadinfo, who joined in 2022, is one of the fastest-growing SaaS companies in the Netherlands, according to the Deloitte Fast 50. Leadinfo's software enables companies to identify their B2B website visitors and generate more leads. Leadinfo was founded in 2017 and serves more than 5,000 customers and 2,000 partners from its 5 offices across Europe. 


This acquisition brings new and exciting software to, and in the first instance, it will broaden and elevate Leadinfo's product offering. Customers and partners of Futy can continue using the product as usual - in the future, they will be migrated to the Leadinfo platform. 


I am excited to add the Futy product to Leadinfo's product set. Customers will be able to set up a leadbot in a few minutes and get the most out of their existing website visitors without the need for additional marketing investment. Quirijn Kleppe, co-CEO at Leadinfo

We’re thrilled about Futy’s integration into Leadinfo. As many of our customers are already Leadinfo users, we see this as a great opportunity to provide a complete solution for lead generation among SMEs. Emiel Kolk, co-founder at Futy


No further details about this transaction will be made available. For more information about this press release, please contact

Favicon for Website Futy
Favicon for Website Leadinfo

About is a leading digital enabler for businesses and entrepreneurs across Europe (Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland, Türkiye and United Kingdom). The company is made up of 60+ successful brands who serve 3,3 SMB million customers. is a one-stop partner for web hosting, domains, e-commerce, online compliance, lead generation and application solutions, supported by more than 2.500+ experts.'s vision is to make online business simpler by shaping technology and providing customers with innovative online products and services.

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